This project all started from a feeling. That quick adrenaline rush you get from driving fast for your very first time or when you just hop off an awesome rollercoaster. The goal was to bottle this up and be able to communicate it visually.
I began exploring with various tools in adobe illustrator and photoshop. Taking different approaches to express the feeling. I would eventually end up with many takes on it.
The final design solution was a combination of several techniques into one logo that best visualized that rush!